TERMS AND
CONDITIONS

The term Search Engine Optimisation (SEO) basically means ensuring what is on your website matches what people are searching for. If you have search terms that people are not searching for potential customers are not going to find you in Google searches. By fully understanding what your potential customers are searching for we can ensure these search terms are integrated into your website copy, the page titles and meta data that Google sees, and also in your Google Business Profile about section and content that we post on your profile. This gives you the best chance to be listed in a favourable position in organic searches.

To ensure your website is found in Google searches we follow these key steps: Keyword Research: We identify what potential customers are searching for and integrate these keywords into your website's copy, page titles, and meta descriptions. SEO Optimised Copywriting: We ensure your website content matches the search terms people are using. Responsive Design: Your website will be designed to work well on desktop, tablet, and mobile devices, and meet all current accessibility requirements. Google Business Profile Optimisation: We will set up and optimise your Google Business Profile, keep it up to date, and engage with reviews. Google Search Console and Analytics: We will connect your website to Google Search Console to ensure it’s indexed properly and to Google Analytics to track its performance.

A Google Business Profile helps your website by boosting its visibility in local searches, ensuring accurate and up-to-date information is displayed to potential customers, and enhancing engagement through regular content updates and review management​.

Submitting your website to Google Search Console is important because it ensures that Google can find, crawl, and index your site, which helps improve its visibility in search results and allows you to track and optimise its performance.

Having a professionally designed website impacts your business's credibility by creating a positive first impression, demonstrating professionalism and trustworthiness, and showing potential customers that you are serious about your business.

Having a mobile-friendly website benefits your business by ensuring that visitors on smartphones and tablets have a seamless experience, increasing user engagement, improving search engine rankings, and potentially boosting your sales and conversions.

Meeting current accessibility requirements is important for your website because it ensures that all users, including those with disabilities, can access and navigate your site easily, which broadens your audience, enhances user experience, and complies with legal standards.